The Park Shin-jah Cup, which was transformed into an international tournament, was a box office success.
The 2023 Woori Bank Park Shin-ja Cup, which was held on the largest scale ever with 10 teams from four countries, saw a significant increase in various metrics.
According to data released by WKBL on the 14th, live viewership, online exposure, and spectator numbers increased significantly compared to previous years. First of all, the number of live TV broadcasts, which were only two last year, increased sevenfold to 14 this year. In terms of viewership, the quarterfinal match between KB Stars and Toyota Antelopes on September 2 recorded the highest viewership rate of 0.482% per minute. The final match between Woori Bank and Toyota Antelope on September 3 showed high interest with a peak viewership rate of 0.333% per minute despite being a recorded broadcast.
Online-related metrics also rose. A total of 333,984 viewers watched the Park Shinjah Cup through NAVER Sports. This is a 248% increase from the previous year (95,962). The number of concurrent users also increased by 262% compared to the previous year (934) to 3,383 in 2023.
The short-form videos featured on the WKBL’s official TikTok channel averaged around 28,000 views, with 22% of new followers coming from the Philippines, where the national team competed, during the same period, confirming the interest and potential of the internationalized version of the Park Shinja Cup.
In terms of ticket sales, which switched to paid admission for the first time this year, the tournament far exceeded expectations with a total of 4,197 spectators, or about 75% of the total attendance, over the opening day and the weekend of the semifinals and final, with an average attendance of 1,049 and an average price of KRW 11,170.온라인카지노
The Park Shin-ja Cup, which took place in Cheongju from August 26 to September 3, was upgraded from an existing tournament to an international event, with 10 teams from six WKBL clubs, including the national team, and four other countries, including Japan, Australia, and the Philippines, participating.